A robo-advisor builds and manages a diversified ETF portfolio automatically — at a fraction of the cost of a human financial advisor. Here are Canada's best options for TFSA and RRSP investing.
Approximate illustrative figures. Actual returns vary. Includes management fee + underlying ETF MER.
| Factor | Robo-Advisor | DIY ETF (XEQT/VEQT) |
|---|---|---|
| Setup time | 5–10 minutes | 30–60 min (learn + setup) |
| Ongoing effort | Zero (auto-rebalanced) | Minimal (annual check) |
| Total cost | 0.2–0.6%/yr | 0.18–0.2%/yr (ETF MER only) |
| Customization | Risk questionnaire | Full control |
| Tax optimization | Basic | Full control |
| Best for | True beginners | Anyone who reads for 1 hour |
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